Over the past decade, SEO firms have abused search engine algorithms and done everything possible to artificially inflate the rankings of websites which often times didn’t deserve to rank well. As a result, companies like Google have invested heavily in their ability to identify and punish spammy SEO tactics.
Today the SEO battlefield is riddled with dead and dying websites left behind by low cost and low value SEO firms who set out to achieve short-sighted victories for their clients.
Here at Anubisi Limited, we form long-term partnerships with companies who want consistent, safe and sustainable search strategies that build online industry leaders over time. We know that there is no longer any such thing as a ‘free lunch’ when it comes to SEO, and that engines reward firms who are truly adding value to the internet.
Website Relevance for SEO
At Anubisi Limited, everything that we do starts with research. When we set out to increase the relevance of a website for the appropriate key terms, we start with comprehensive research on your keyword universe. We compile data from competitors, partners, and keyword research tools to get a clear picture of what terms you should be ranking for. Next we go through a process of identifying what keywords we can tackle with content that already exists on your website, and what new pages of content need to be built to cover additional search terms.